The best trade show display providers make it simple and easy to prominently display your brand and products/services at exhibitions and events.
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While the global pandemic put a halt to many trade shows, in many areas things are now returning to normal. It's therefore more important than ever to research the best trade show display providers, as these can help ensure your business stands out from the crowd, and offers solutions for exhibitions, events, and general public display.
While you can look to design, buy, or set up your own large format displays, for larger events bigger stands may be necessary. After all, you're going to be up against a lot of competition, especially at the larger trade show events.
So, it's more important that ever to carefully examine your options and pick a solution that will do your brand or business justice.
The best trade show display providers can be pricey, but they can actually work out more cost effective than making your own displays. Not only will they design and create your displays (saving you valuable time), but many of them will deliver your displays to the event, and even store them when not in use, again saving you money and stress as you won't have to worry about that side of the logistics.
Trade show display providers offer a huge range of display and exhibition options, from banner stands to modular displays, from tents to multimedia displays, the possibilities are limited as much by your imagination as much as physical constraints. Additionally, if trade display companies cannot provide your structure and equipment from existing stock they can work with you on a custom solution.
Here then are the best trade show display providers.
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APG Exhibits can provide a large range trade show display equipment across North America. You can order by size, exhibit type, a range of banner stands and premium displays, modular displays, and a range for outdoor use. They can also supply accessories, hanging equipment, and counters.
APG Exhibits provides a number of ways to select the display type you need. If you have a clear idea of what you want you can use the website navigation menus to go directly to the product you need. However, if you're unsure, they provide a search box where you can try to narrow down a range of options according to booth size, price range, features, and/or height/width if known. Alternatively, you can simply shop by size.
As well as standard exhibition display types, they also provide a range of options for creating a custom booth for big trade shows, not least with truss, designer, fabric, and modulate options, as well as types that require backlit displays or multimedia functionality. If you don't see what you'd like then the company can provide a custom solution.
APG Exhibits can also provide all design and printing needs for outfitting your booth or display, and provides a handy guide on formatting artwork to avoid disappointing results. They can deliver across North America, but all printing would be done stateside.
Nimlok provides trade show displays, booths and exhibition design solutions, all provided for by dealerships across the USA. They can supply a wide range of portable displays, banner stands, modular displays, and a number of tents and banner displays for use outdoors.
They also supply a range of rental display options for use in trade shows, from lightboxes 10' or 20' inline displays, island exhibits, as well as a variety of fabric structures, hanging displays, counters, and kiosks. They especially cater for displays that can be moved around easily, with collapsible and folding panel displays available. Nimlok can also provide shipping cases for easy movement and storage of these.
The company also provides a number of graphic templates for a wide range of banner stands and portable displays, as well as instruction sheets and help videos, to ensure that your design works well according to the type of display you opt for. There's also a free catalog available to help you choose from among the types of display formats that are available.
There is no flat-rate pricing made available, but you can contact the company by for a quote, or contact one of the nationwide dealerships directly.
Nomadic Display is a worldwide leader in trade show display equipment, offering portable displays, modular displays, and a selection of counters. Their head office is based in Virginia, but they also have offices in Las Vegas, London, and Berlin, as well as dealerships across the country.
The company offers a huge range of pop-up displays, backlit displays, portable and fabric displays, as well as tabletops, backwalls, inlines, and islands. They can provide everything from kiosks to hanging signs, counters to banner stands, media holders to accessories such as lighting and shelving, and even A/V monitors if required.
Nomadic Display can also provide materials for marketing initiatives outside of trade shows, such as retail displays, media backdrops, corporate events, and standalone information kiosks which can be set up anywhere.
The company also provides a wide range of free resources, such as guides and infographics, as well as tips for exhibitors on design and presentations, staffing, qualifying leads, and how to cut costs.
Expo Marketing is an award-winning exhibit design and fabrication house based in southern California, specializing in big impact pop up displays, lightboxes, and custom trade show displays. There are a large number of modular options available for creating extensive exhibition islands, using a combination of stands, ceiling fittings, and even additional seating levels.
These are usually available to rent, which means that smaller companies can exhibit a big-brand presence without feeling intimidated if new to a trade show environment, Expo Marketing would speak to you about goals, while trying to understand your business, in order to recommend potential solutions if you remained unsure.
However, while renting is cheaper in the short-term, if a company expects to have the same display exhibition across multiple shows, even over multiple years, Expo Marketing may recommend purchasing the exhibit materials out right to save on overall costs.
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To help with the decision-making process, Expo Marketing provide a large portfolio of previous work, to help provide an idea of what sort of designs they are capable of. They recommend contacting six months before the display is required, in order to avoid any last-minute rush which can increase expenses. Expo Marketing will also advise on reducing costs by avoiding unnecessary materials or set up which might inflate labor fees, as well as ensure a focus on the customer experience over tech gimmicks.
Absolute Exhibits is a leading provider of trade show displays and services, providing customized exhibits either for rental or for purchase.
The first company specialism is on the construction side, building trade show displays either using existing addons or completely from scratch, and ensuring these are personalized at every stage of the design and development process.
The second company specialism is in managing displays for the businesses using them. This involves all aspects of logistics, shipping, storage, and setting up at trade shows, as a more cost-effective and efficient alternative to a business trying to handle everything themselves, especially if that business has limited experience or resources, or alternatively has such a busy schedule.
In addition these two key areas, Absolute Exhibits also takes care of repair and maintenance, and provides a cloud-hosted inventory of all parts and materials used in any display.
While pricing will inevitably be customized along with the display provided, Absolute Exhibits advertise a promise that they do not provide estimates or after show bills.
Altogether, while other companies listed here work from a set of preconfigured display pieces, Absolute Exhibits is more focused on the completely customized display to ensure that your trade show display stands out as completely unique.
Skyline is a provider of tradeshow banners, stands, and exhibition display equipment available through dealerships across the US. They provide portable displays, from popup and backwall displays, tabletop displays, banner stands, tables and accessories.
They also supply inline module displays, such as backwalls and towers, which can are quick, easy, and cheap to put together. These can support shelves and other structural additions, and aim to present an impressive and unique presence at any trade show.
There are a large range of additional options available, not least custom island exhibits, and brand experiences for all events and environments. There are also new product ranges include LED backlit displays, curved fabric-framing systems, lighting, hanging structures, and table systems.
There are also resources and help articles on the Skyline website, not just for setting up graphics and images for printing, but also on how to make the most of your trade show experience, with tips on interactions, lead generation, and tactics.
by Carolyn Edlund
If you haven’t set up your exhibit booth before, or if you are considering changes in the layout, make a point to set it up in your studio or outdoors before you go to any shows. This will let you know whether you are missing anything (including fixtures, tools, etc.) and will also give you a chance to get a booth photo if you need one. Don’t arrive at a show hoping that you can make an untested booth work on the fly. It usually doesn’t, which only results in problems and unnecessary stress for you.
Use your display space judiciously, and plan it like a gallery space. When you highlight each piece and give it breathing room, you give it a chance to stand out as significant and special. Less is often more when it comes to presentation. Tables jammed with goods or an overwhelming selection is a turnoff to shoppers. And, it can make your work look like commodity items, and thus less valuable.
If you have lots of inventory, store some in the back to restock as other items sell. This gives you the opportunity to pull out a box with “new” merchandise if you are searching for a certain item. Customers love to be the first to see and purchase goods that haven’t been offered for sale yet.
Lighting is essential to display your artwork or handmade products to their best advantage, especially at indoor shows. Poor lighting can kill you sales, while abundant lighting can make your booth attractive and enticing to shoppers. Pack extra lights to have when needed, rather than just throwing a few in your vehicle and hoping they are sufficient.
LED lights are preferred by most artists for their displays. Up to 80% more efficient than traditional bulbs, LEDs cast a clear light without getting hot, which keeps your exhibit booth cool and comfortable. Although LED bulbs are more expensive to purchase, they use less electricity and last longer, making them more cost-effective in the long run.
When you plan your booth layout, avoid creating a narrow entryway. This can cause shoppers to feel “trapped” without an easy exit if they are just browsing and choose to leave. Consider how to set up walls and fixtures to create a traffic flow that encourages people to step into your booth space comfortably.
Eye-catching signage can often draw customers to your booth. Enlarge small items with blown-up photographs, or share your tagline to intrigue show attendees. When you hang signs on side walls near the front of your booth, they are visible to shoppers walking down the show aisle toward your booth.
Other sales aids used by artists include video loops shown on a laptop to share technique, “lookbooks” that show wearables on models, or brochures that share artwork in situ. Every piece of information you provide offers you a way to interact with customers. Determine which work best for you, and use them regularly.
Brochures and business cards are traditional sales collateral that can also be effective. It’s best to use them once you engage in conversation with visitors. If a sale is not made, hand them a card personally. At the same time, ask them to sign your guestbook and become a subscriber to your mailing list.
A multi-level display is often quite effective in a show booth, but this will depend on your medium and the size of your work. Place bestsellers at eye level to make them easy to see. Don’t make shoppers bend down to look at what you make. Bring the display to them by using risers or counters that are raised to an appropriate level.
Touch is an important part of the sale. If your display is set up to allow merchandise to be handled, all the better. If you must use locked cases or displays that discourage touch, keep in mind that you will want to overcome that barrier when you interact with shoppers and invite them to touch and hold the work.
You will be handling money at a show, and your inventory is valuable. Do you have a safe place to keep cash and credit card receipts? Do you need an assistant in your booth to keep an eye on things if you take a break, or to help with sales? Plan ahead to keep your art and your cash safe, so that you can spend your time selling, not worrying.
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