Job Title: Marketing Associate
Reports To: Acting Marketing Director
Status: Full-time, Non-Exempt
Salary: $23 per hour
Date: April 5, 2022
Background
Our mission: The Crucible inspires creative exploration and expression through welcoming, hands-on arts education and experiences for people of diverse ages and backgrounds. As an innovative hub built around the industrial arts, The Crucible is a catalyst for individual growth and vibrant community connections. In addition to supporting working and emerging artists and art students, The Crucible has become increasingly focused in recent years on supporting career pathways into the arts and the industrial trades, and supporting access to our programs for BIPOC youth and families, especially those from West Oakland. Want to work in a quirky, joyful place focused on the arts? Reach out to us to learn more!
Marketing Associate Job Summary
The Marketing Associate reports to the Acting Marketing Director and works closely with Crucible staff to assist in projects designed to grow revenue and community engagement. The Marketing Associate will be responsible for creating and distributing messaging, collateral, and content through marketing channels, including social media, advertising, website, email marketing, and other digital, print, and in-person avenues. The Marketing Associate is responsible for sharing our social media content, making updates to the website, creating email content, managing our performance marketing channels, and identifying and executing on ways to connect with local media, community leaders, and key influencers to raise awareness and interest in Crucible programs.
Key Responsibilities:
Manage performance marketing and advertising on Facebook Business Manager, Pinterest, Nextdoor, TikTok, LinkedIn, and more
Manage email automations through Mailchimp and AutomateWoo, etc.
Create content for Art Guides; execute new Guides by gathering information from Crucible faculty and through independent research and flowing content to the site following Acting Marketing Director’s review
Post to Pinterest to increase traffic to Crucible site
Collect documentation for use in blogs, emails, social media, and print material, including photos, video, interviews, stories, and posts shared by community members
Create and send segmented emails
Work with the Acting Marketing Director to create and manage content calendars for email newsletters and social media
Create and schedule various social media posts on Facebook, Instagram, LinkedIn, and TikTok directly through platforms or through Sprout Social
Provide timely feedback for ongoing projects, i.e. video, print collateral, appeals, etc.
Add media to Dropbox following established naming conventions
Support the buildout of new web pages, blog posts, and event pages as needed
Support marketing automation and efficiency efforts
Work with Development department to support fundraising initiatives throughout the year
Collect and maintain data to inform revenue-earning opportunities
Help manage additions to the online store and check payments and sales through our online systems.
Check store entries in Salesforce.
Qualifications :
At least two years of marketing experience, preferably in an arts or other nonprofit setting
Highly organized with ability to work independently, meet deadlines, efficiently manage time, and prioritize multiple projects
Very comfortable learning new software and familiarity with systems such as Salesforce, MailChimp, WordPress, and Google Analytics
Exceptional written, verbal, and interpersonal communication skills – you must be an excellent writer
High-level knowledge of marketing tactics, tools, and best practices with deeper knowledge of 1-2 areas
High-level skill in copywriting, photography, and videography with deeper knowledge of 1-2 areas
Experience with digital advertising and understanding of SEO
Experience managing multiple digital accounts
Ability to thrive in a high-pressure, fast-paced environment with positivity and flexibility
Professional and customer-focused with strong relationship-building skills
An “always learning” mindset
Passionate about The Crucible’s mission
College degree in relevant field is preferred
Experience with marketing automation software is preferred
Data analysis skills are preferred
This is a full-time, non-exempt position based in Oakland, California. Non-cash benefits include access to classes and flexible work schedule. The Crucible is an equal opportunity employer and encourages applications from all persons, especially those who bring the benefits of diversity to the organization. Women, people of color, people who identify as LGBTQIA+, and persons with disabilities are encouraged to apply.
To Apply
Email: Cover letter, resume, LinkedIn profile (if you have one), and three reference contacts to [email protected]
Subject line: Marketing Associate